AI ≠ Chatbots
AI in Business: Northern BC's Next Leap Forward
Gabriel Marko
AI/Machine Learning Engineer
AI isn't hype, it's infrastructure. Just like electricity once separated modern businesses from those stuck in the dark, AI will separate tomorrow's winners from tomorrow's laggards.
And here's the good news: you don't need to be in Silicon Valley to use it. Businesses across Northern BC can tap into AI today, affordably, practically, and with real results.
AI Is More Than Chatbots
Over the last few years, large language models (LLMs) like ChatGPT have grabbed the spotlight. That's why many people think AI = chatbots. But that's a myth.
AI is broader. It's computers doing work that normally takes intelligence. That could mean predicting equipment failures before they happen, auto-preparing invoices, or analyzing sales data to spot trends.
AI includes:
- **Machine learning** (pattern recognition, predictions)
- **Computer vision** (safety monitoring, quality checks)
- **Automation** (workflows, repetitive processes)
- **Natural language** (summarization, knowledge retrieval, yes, even chat)
AI isn't a toy. It's a toolbox.
Everyday Use Cases for Small-Market Businesses
Here's how AI delivers real value in Northern BC, right now:
### Admin & Office Efficiency - Automated invoices & draft emails (AI prepares, you approve) - Calendar scheduling without back-and-forth - First drafts of contracts, HR letters, and grant applications - Meeting transcriptions + auto-generated task lists
### Finance & Operations - Predictive maintenance for mining and forestry equipment - Conversational inventory management → auto-generated purchase orders - Dynamic pricing recommendations - Expense categorization & reporting
### Marketing & Customer Engagement - Personalized newsletters tailored to different customer groups - Social media drafting in your brand voice - Reputation monitoring (AI scans reviews and flags issues) - Smarter websites with contextual upselling (not generic bots)
### Workforce & Training - Adaptive safety training modules - Skills gap analysis - Voice-to-instruction: a worker describes a problem, AI generates the fix
Northern BC Industry-Specific
- **Forestry:** yield predictions, harvest planning
- **Mining:** exploration modeling, hazard detection
- **Fishing:** demand forecasting and route optimization
- **Retail:** seasonal stock planning and fraud detection
AI as a Strategic Partner
Think of AI less like a gadget and more like a co-pilot.
With retrieval-augmented generation (RAG), AI can search across your company's data; contracts, manuals, sales reports — and give contextual answers.
Imagine an invisible assistant that quietly prepares invoices every week, drafts the emails, and pings you for approval. You stay in control. AI does the heavy lifting.
It's Affordable & Accessible
Most business owners think AI is expensive. It isn't. Many tools cost the same as a cell phone plan ($20–$200/month).
Even better: you don't need to know code to start. AI can guide you step by step, even write code for you. In a few months of experimenting, you can ship real projects that directly support your business.
A Mindset Shift: From Hesitation to Adoption
AI isn't about replacing people, it's about freeing them to do the work that matters.
Start small. Automate one repetitive task. Let AI save you an hour a week. Then expand.
This is the same pattern electricity followed: early adopters surged, laggards stayed in the dark.
A Practical Path for Northern BC Businesses
- Identify repetitive pain points
- Pilot one AI project (invoicing, inventory, newsletters)
- Clean up your data... quality in, quality out
- Partner with local AI experts (keep support in-region)
- Use digital adoption grants to offset costs
It doesn't need to be complicated. It needs to be intentional.
The Future of Business in Northern BC
Artificial intelligence is not an "if." It's a "when."
Those who experiment, adapt, and integrate AI today will lead the next decade of business in our region. Those who don't? They'll be left catching up. Not with global giants, but with local competitors who moved first.
Now is the time. Start small. Think big. Treat AI as part of your team.
Because in Northern British Columbia, the businesses that embrace AI will define the future.
Ready to Put AI to Work for Your Business?
Join us at our upcoming AI in Terrace event to learn more and connect with other Northern BC business leaders.